Mad Leads
Integrated Marketing Campaign
MadLeads is an integrated marketing campaign by Intellimize, inspired by the concept of ‘Mad Libs.’ We creatively adapted this theme while staying aligned with our brand guidelines.
The primary goal was to create an eBook inspired by Mad Libs and a webpage where the first few blanks are automatically filled in based on visitor information. This interactive feature highlights Intellimize’s ability to drive leads and conversions using website personalization—in a fun and engaging way, creating an ‘aha!’ moment for users.
Digital & Print Mini Book
Webpage
You can try out the webpage concept here where the first few blanks are automatically filled in based on visitor information. If it went offline you can check out the figma prototype below
Event Swag
Some of the fun swag items included tote bags with playful messaging that tied into the Mad Libs/Leads theme, mop pens (a nostalgic throwback) designed to match the illustrations I created, and, of course, socks.