Intellimize
Brand Refresh, Digital Design, Website, UI UX Design
Intellimize is an AI-driven platform that optimizes and personalizes websites to boost conversions. It enables marketers to test content variations and adapt in real-time, enhancing user engagement and conversion rates without extensive coding. The marketing team approached me for assistance with their website and brand refresh.
I collaborated with the marketing team at Intellimize for over a year on various projects. Initially, I was tasked with a brand refresh, introducing new fonts, palette, icons and illustrations. Later, we focused on improving their website. I'll delve into the reasons behind these changes and the challenges the team faced before applying them.
Digital Ads
As part of our brand refresh, we wanted to test its application in a practical setting. To achieve this, we created social media ad templates, as they incorporate the use of our new colors, fonts, product illustrations, and graphic elements.
Website Refresh
The brand refresh aimed to improve the website's look and feel. The old design, with its black backgrounds and one green accent, felt too dim and dark. I introduced more cheerful, vibrant colors while retaining green for consistency.
We also updated the fonts to enhance readability. The original single display font (Epilogue) used for both headlines and body text was hard to read, so I introduced a new, more legible font (Manrope) for the body text.
Click or hover around the Figma prototype on the left to see some cool interactions.
Product Illustrations
One of the most challenging yet rewarding projects was to fully understand the product and its capabilities and then convey that complexity through simple product illustrations. The illustrations below were created for the "How It Works" page, outlining in straightforward steps what you can do & achieve with Intellimize.
Funnel Vision Logo
Funnel Vision is Intellimize's monthly newsletter, aimed at marketers. I was tasked with creating a logo that embodied a fun and whimsical feel, in line with the newsletter's engaging content.
