21M is Brandywine Realty Trust’s newest, ground-up mixed-use development designed for integrated work + life experiences. The building design is reminiscent of the traditional brick row-homes iconic to Philadelphia, while 12 floors of all-glass office space sit above the residential+ retail base like a jewel atop a pedestal. I was asked to design logo, brand identity, brochure, website, email campaign & web ads.

Brochure

After designing the logo which I thought is a very fitting design for modern + brick façade design I wanted to emphasize the the design described in our materials as “a jewel atop a pedestal”. So for the cover I decided to highlight part of the building top and underlay it with silver ink so it shines like a jewel with the slightest tilt as seen in the hero image